Saturday, August 4, 2012

Nobody Knows About You

When we search online for something, the majority of the time we use the manufacture or product name, and then the generic term.  For example, Chevy Cars, Colgate Toothpaste, Duracell Batteries, Dell Computers, etc.  In the last year I've been focusing and following the conversion truck market.  One of the problems that I noticed working for a dealership that carried a conversion truck product line.  Was that, the vast majority of inquiries had never heard of the conversion company before.  It is what sparked my solution to the problem of building a platform where these products could be listed, and pushing it to the public.  For those who aren't aware, pretty much all of the main upfitters in the market are owned by families.  They don't have the billion dollar ad budgets that the large manufactures have, i.e. Ford, Chevy.  So they rely on their marketing efforts at shows, and their individual dealers marketing their products.  Most of these companies have been in business for decades, and yet the vast majority of consumers haven't heard of their products.  What the majority of manufactures are focused on are the conversion trucks, commonly referred to as lifted trucks. is a solution to this problem of obscurity, and the image below validates this problem.  Click on the image to enlarge.

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