Tuesday, March 18, 2014

The Automotive Website Hierarchy

There's an automotive website hierarchy that exists.

The order is:
Third Party Sites
Manufacture Sites
Franchise Dealer
Independent Dealer

No matter where you fall on the list, you can never compete online with those above you. The variables that determine the list are based on facts similar to the food chain. The second part to determine position is how they are viewed by the end consumer.

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